- Client: roady ovar
- project fotografia | Design Gráfico e Editorial | Marketing Digital
Visual communication and digital strategy
In the field of graphic design, various communication support materials have been created, including business cards, editorial proposals and customized templates for social networks, designed to maintain a solid visual line and easily adaptable to the local needs of each store.
In parallel, several facade tests were developed, exploring possibilities of applying the brand identity on the exterior of physical spaces, with attention to readability, visual impact and coherence with the other elements of communication.
Product and institutional photography for automotive spaces
The aim of this work was to capture authentic images of Roady’s daily life, enhancing the physical space, the exterior facade and the work of the technical team in car maintenance and repair. The photo sessions were planned to ensure consistency with Roady’s positioning as a brand of proximity, trust and efficiency in the automotive sector.
This visual content has become part of the brand’s communication strategy, ensuring a consistent, professional presence aligned with brand values.