- Client: vida ovar
- project Design Gráfico | Branding | fotografia & vídeo | Marketing digital
Branding and Visual Identity
for a Shopping Centre
The work developed for Vida Ovar began with the creation of a solid and coherent visual identity, designed to reflect the positioning of the space as a local, dynamic, and community-oriented shopping centre. We developed the logo, graphic system, colour palette, typography, and visual patterns, as well as the brand guidelines and a bespoke iconography system.
We also lead Vida Ovar’s digital presence, including website development, social media management, and paid media campaigns.
Design, Signage and Communication Materials
Based on the established identity, we developed all graphic applications across the space.
This includes:
– interior and exterior signage systems
- wayfinding and informational elements
– promotional campaigns
– editorial design assets
– physical and digital communication
– advertising spots
Photography & Video for Retail Spaces
At Vida Ovar, image production was aimed at translating the space’s identity into the digital environment. We carried out photographic and video capture of the shopping centre, retail units, activations, and campaigns, ensuring content aligned with the brand’s visual language.
Each image and video asset was developed to strengthen brand presence, enhance the perception of the space, and support communication across social media, website, and digital campaigns.