- Client: zone fitness
- project photography & video | Graphic and Editorial design | Digital marketing
Digital Strategy and Social Media Management
A continuous digital strategy is developed for Zone Fitness, based on editorial planning, social media management, and the activation of Meta Ads campaigns.
Communication is consistently structured across all locations, ensuring visual coherence, regular content delivery, and alignment with commercial campaigns, events, and new openings. Paid campaigns are planned with a focus on brand awareness, lead generation, and membership growth.
At the same time, website content is regularly updated to ensure information remains current and aligned with the digital strategy and the brand’s growth objectives.
Photography and Video for Gyms
Monthly photography and video production is carried out in real environments, highlighting the atmosphere of the spaces, the dynamics of the classes, and the connection between the team and members.
The content produced is then adapted for social media and digital campaigns, with a strong focus on vertical video formats, such as Reels, to enhance both organic and paid reach.
The visual production aims to strengthen the brand identity, convey energy, and build a closer connection with the audience, transforming digital presence into membership intent.