- Client: gestlifes
- project Graphic Design | Branding | photography & video | Digital marketing
Complete Rebranding for a Credit Intermediary: The New Gestlifes Identity
Gestlifes entered a new phase in its journey with the goal of modernising its visual expression and strengthening its positioning as a brand defined by proximity and trust. We developed a full rebranding project — from strategic concept to final visual identity — focused on making the brand more accessible, transparent, and human.
The new identity is built upon core elements of Gestlifes’ DNA: the financial universe (currency), the “G” signature, the representation of people, and a subtle smile that conveys a lighter, more approachable perspective on credit. The colour palette and typography were designed to perform effectively across digital channels, physical materials, and social media.
Professional Photography for Financial Sector Companies
We complemented the brand’s communication with photography and video production sessions focused on highlighting its human side — its team, work environment, and institutional content. The combination of visual assets, digital strategy, and graphic consistency enabled Gestlifes to strengthen its market presence in a professional, authentic, and relevant way.
Digital Marketing and Social Media for Financial Brands
We manage Gestlifes’ digital presence through a full-service approach to social media, from strategic planning to content creation and publishing.
Paid media campaigns were implemented through Meta Ads, with the primary objective of increasing brand awareness among new audiences. The strategy includes both static and dynamic ad formats, tailored to different audience segments and stages of the customer journey.